(I know I wrote a novel but a lot happened in weeks 5 & 6!)
WEEK 5
On Monday and Tuesday, we primarily
made finishing touches on the marketing plan. We also helped write thank you
letters to the sponsors of the Moore, Oklahoma benefit dinner.
On Wednesday we had a marketing meeting with Jenn, Melissa, and Shana. We finalized
plans for fall and also reviewed our marketing plan and bounced ideas off of
each other for promotions and advertising.
On Thursday, we had the day off
for Fourth of July. I went with Lacie and Shana to Shana’s friend’s house. We
grilled burgers and hung out by the pool since it was too rainy to go to Lake
Lanier like we originally planned. Once the weather cleared up, we watched some
fireworks and watched the patriot. It ended up being a fun day
despite 100% chance of rain the entire day!
On Friday, we met with Bethany
Constien, R.D. at KSU. She went over requirements for becoming a registered
dietician (RD), requirements for becoming licensed in the state which you
practice, and the roles and duties of being a dietician in the Center for Health Promotion and Wellness at Kennesaw State. Her
main role as an RD in this department is to provide one-on-one nutrition
counseling to students involved in athletics and students with eating
disorders. Bethany is also involved with a number of committees, workshops and research
studies. She is responsible with promoting and planning events, giving
presentations, recipe of the month, weekly ritie bite, love your body week, produce
patrol (rewards for fruit on your plate!), and daily wise choice meals (which
she plans based on the menu for the week and does not include items from more
than two stations). She gave us advice for applying to internships (this fall!) as well as steps to take in being
successful and staying up to date in the world dietetics and nutrition
(including a list of helpful resources.)
On Monday, we worked on the marketing
plan and finalized plans for the NACUFS conference. On Tuesday, we spent a
half day at work making finishing touches on the marketing plan and then headed
to the Atlanta airport to fly to Minneapolis. Upon arrival, we shared a rental car with Randy and Rob and went to dinner at The
Oceanaire. We sampled fried calamari, asparagus with cheese sauce and
scalloped potatoes. For my entrée I got shrimp scampi and I managed to save
some room for rhubarb crème brulee and peach crisp with blueberry
cheesecake ice cream! We talked about the KSU farms (Apple Springs, Harmony
Hill and Hickory Hill) and the new greenhouses which will feature hydroponically grown tomatoes. The income to support the new farm will come from tomato sales. The
high costs of tomatoes in the off-season will also be deducted from the current
food purchases by The Commons as well. We also learned that there were MBA
students from Kennesaw State that began a high quality ice cream business
called High Road. The ice cream is made from local dairy products
and popular in the area. I will definitely have to try some before our internship
is over :)
On Wednesday, I registered for the NACUFS conference and got a bunch of goodies. We met up with Rob and Randy and got lunch at Brit’s Pub right in the heart of Minneapolis where I tried the fish tacos. I then attended the first-time conference attendee’s orientation at the Hilton Minneapolis where we networked with other first-timers and experienced NACUFS members. We learned about the history of NACUFS and what to expect during the conference including educational sessions, Showcase, and networking opportunities. We learned about NACUFS through a trivia game and our team even received two gluten free cookbooks (which will be useful since my roommate for this coming year is celiac). After orientation, we attended the Theodore W. Minah reception and dinner in the ballroom where NACUFS most prestigious award was presented to Samuel A. Bennett from Texas Tech who unfortunately passed away shortly before the conference. Dinner was followed by a customer appreciation party where there was a live band.
On Thursday morning we woke up early to attend Pancakes on the Plaza awards breakfast outside of the convention center. We then headed to the ballroom for presentation of the David R. Prentkowski Distinguished Lifetime Member Award (to honor retired NACUFS members who have supported the organization), the Daryl Van Hook Industry Award (to honor an industry member representing educational support, product innovation, and service to NACUFS), and the Richard Lichtenfelt Award (for outstanding service to NACUFS on a national level). The Sustainability awards (in procurement practice, outreach and education, waste management, energy and water conservation) were announced as well which included member institutions demonstrating outstanding leadership in the promotion and implementation of environmental sustainability as it relates to campus dining operations. KSU student Jett Hattaway was recognized as the 2013 student green champion! Dr. Temple Grandin, the keynote speaker for the conference and scientist/livestock equipment designer, spoke on Animal Welfare and Global Food Issues following the awards presentation. Grandin is autistic and revolutionized animal welfare guidelines for the meat industry. Over half of the cattle in the US and Canada are handled in equipment she designed for meat plants. It was inspiring to see someone who has overcome so many obstacles succeed in what they are passionate about. Following the keynote speaker, I attended a super session featuring Mai Pham, the founder of Lemon Grass (I’ve eaten there on Purdue campus) and Star Ginger restaurants. The Healthy Asian Kitchen: Innovative Strategies for Campus Dining highlighted the innovative qualities of plant-based dishes that are nutritious, healthy, sustainable, and most importantly desirable to college students. She also presented ideas for increasing whole grains, legumes, nuts, and vegetables in college dining operations. Natalie and I then spent a couple hours walking around the showcase which featured more than 250 exhibitors to visit! We sampled more than enough food for ‘lunch’ including macaroni and cheese bacon fries (one of the most delicious things I have ever tasted) and freshens smoothies and learned about different products and services available for college and university foodservice. Later on in the day we watched six regional culinary challenge winners from around the country compete in the 13th Annual Culinary Challenge. The competitors had one hour to prepare four portions of their original recipe using the mandatory ingredient of duck. We caught the end of the Industry Reception dinner following the competition and ate some pasta.
Friday kicked off with a regional breakfast (for the southern region!)
KSU won the Loyal E. Horton Silver award for residential dining concepts which
Rob accepted. Natalie and I were also recognized as NACUFS interns (we were the
only interns at the conference)! We then attended a general session called Going Beyond Food Services with speaker
Joe pine who is best known for his book The
Experience Economy: Work is Theatre & Every Business a Stage. He
explained the importance of going beyond goods and services to provide
consumers with experiences, memorable events that engage each person in an
inherently personal way. I opted out of the showcase today because we saw most
all of the exhibits on Thursday (and I needed to go back to the hotel to finish
my online homework :/). I then attended
two interest sessions. The first was titled “On
Trend”: fresh Ways with Ancient Whole Grains. Two dieticians and a chef led
the session on how to incorporate whole-grains into college foodservice in
practical and cost-effective ways with broad appeal. A cooking demo featured a
Tri-Color Quinoa Stir-Fry with Brown Rice that we were able to sample.
In marketing whole grains (particularly to college students) I learned that it
is useful to incorporate ‘ancient’, ‘protein-rich’ and location name into the
item description/name and to stay away from ‘healthy’, ‘diet’, ‘light’, etc. The latter descriptions are irrelevant and
unappealing to college students and give the impression that the dish will not
be filling or taste good. Geographic (i.e. southwest), nostalgic (i.e.
heirloom), sensory (i.e. hearty), and comforting (i.e. lumberjack chili) descriptions are all useful to market a dish. A second interest session titled Nutrition Programming as Easy as 1, 2, 3
featured ways to use a limited budget and limited resources to create and
implement health, wellness, and nutrition programs. The biggest thing I came
away with from this session was that implementing ‘meatless Mondays’ in college
dining venues is not a great idea. I ended the day eating some pho at the local
Vietnamese restaurant Lotus with Rob and Natalie and walking around a pond at
the local park on the edge of the city.
On Saturday, we had breakfast at the Hilton Minneapolis. I then attended a nutrition forum headed by NACUFS nutrition committee chair Robin Allen as well as Gina Guiducci (both administrative dieticians on their campuses). Many dieticians participated in a roundtable discussion on the latest news, trends, and resources in health, wellness, and nutrition. The major topics of interest were nutrition labeling, allergies and special dietary needs. I then attended a hot topic session for Successful Food Allergy Practices for which Carrie Anderson (a nutritional specialist at Purdue) was one of the speakers. The session highlighted recent rulings in the Leslie case and speakers shared their experiences in creating operating and redefining food allergy programs. The following general session Inspiring Lessons, Hard-won Insights, and Other Acts of Entrepreneurial Daring featured Steven Schussler, the entrepreneur who started the Rainforest café and writer of the autobiography It’s a Jungle in There. Over a period of five years, Schussler invested over $400,000 to transform his suburban home into a tropical rainforest prototype to sell the concept of the Rainforest café. We ate lunch at Barrios with Randy and Rob and I tried beef tongue tacos (which were surprisingly good once I convinced myself that I was just eating ‘beef’). I also tried tequila lime tacos and we shared chips with guacamole and hot sauce. The closing event (Great Minnesota Get-Together) was at Nicollet Island Pavillion across the bridge. There was a lumberjack show featuring axe-throwing, obstacle pole, speed climb (with a 50’ free fall), and logrolling competitions between two lumberjacks. There was also an inflatable log roll simulation, trout pond for fishing, lots of delicious food, and The Johnny Holm Band played. We met some of the foodservice staff from Villanova as well as West Virginia. On Sunday, we said farewell to Minnesota and flew back Atlanta. After unpacking and finishing homework I turned in early. It was an impactful and insightful week at the NACUFS conference!
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